You do not get your visitor’s attention for long. Many readers will stop at two or three net pages ( around one thousand words ) or they will begin to skim your document and could miss vital info.
If you have miles of text one on page, you might consider splitting it up into sub pages. Try making a summarized main version and use detailed links to more pages. Using similar colored background and text. Ensure your text has enough contrast for spectators to read simply. Using garish or acute background and text color mixtures. Nothing puts me ( and thousands of other web users ) off quicker than attempting to read text on a garish background color.
Keep text easy-to-read. ALL CAPITALS. Multiple fonts. A top quality pro document won’t use more than two or three fonts on a page.
This rule applies both online and offline. Too many fonts are distracting, so if you need variety, decide on one font for the headings, and one for the text – then stick to them all though your document. When designing an internet site, it’s a good idea to maintain consistency across the site by sticking with the same fonts on each page.