When You Should Use Bold or Italics

By this point I’m sure you’ve selected your typefaces, chose a size, picked a color and are just about done with your lovely Sendfont art.  But there are still some options you have to choose from, if you desire too.  Should it be bold? In italics?

Bold words are more attention grabbing.  The letters are thicker, heavier, and as a result the text is more obvious on a web page.  It’s very hard to miss, and when using color makes the hue more likely to catch attention. Something in bold is great for shout outs like ‘Happy Birthday!’ or headlines.

Italic lines are thinner, slanted, and are the result of a quick writing method used by those in the Medieval days before cursive had been developed. As such, italic text has a handwritten feel to it, making it a great style to use for romantic or personal messages.

Posted in Uncategorized | Leave a comment

What Colors Mean

When using Sendfont, you’re not only able to pick what typeface you want to use, but what color is should be. You spend time deciding what font to use, it only makes sense to put an equal amount of time into selecting a color. But don’t pick black, it’s lazy. Black is a default color and using it requires no thought at all. It’s not exactly a message you want to send out. So if you’re looking for that next level of engagement, pick a color that corresponds to what you’re trying to get across.

Blue: trustworthy, dependable, committed
Green: peaceful, institutional, persuasive
Yellow: optimism, enlightenment, happiness
Orange: fun, warm, energetic
Red: exciting, focused, encouraging
Purple: creative, royal, mystic
Brown: stability, approachability, reliability

Posted in Uncategorized | Leave a comment